Greggs Millionaire’s Doughnut 2026
Greggs Millionaire’s Doughnut 2026: Price, Calories & Syns
The short version
Greggs’ Millionaire’s Doughnut is the new one for Christmas 2026: a ball-shaped doughnut filled with rich caramel, topped with salted caramel icing, milk chocolate-coated shortcake biscuit pieces and a white chocolate coating. It lands 22 October at £1.50, sitting at the indulgent end of the counter — roughly 330 kcal and 16.5 Syns by our estimate, as Greggs hasn’t published nutrition data yet. City stores charge a bit more, airports more still.
What exactly is the Millionaire’s Doughnut?
If you’ve been waiting all year for Greggs to invent something new to test your self-control, here it is. The Millionaire’s Doughnut is brand new for Christmas 2026, part of the second festive wave that lands in shops on Thursday 22 October. It’s a ball-shaped doughnut — no hole, so nowhere for the filling to escape — pumped with rich caramel, then topped with salted caramel flavour icing, milk chocolate-coated shortcake biscuit pieces and a white chocolate flavour coating.
So yes: it’s a millionaire’s shortbread bar wearing a doughnut costume. It joins the also-new Double Chocolate Doughnut (£1.40) and the returning, revamped Festive Bake (£2.50) on the festive counter, alongside the first wave that arrived on 1 October — pigs in blankets, the Sweet Mince Pie Roll and the Christmas Mini Caramel Shortbreads.
Price: what you’ll pay by store type
Greggs quotes the Millionaire’s Doughnut at “from £1.50”, and that’s your standard high-street price. If you’ve read this site before, you’ll know that’s only ever tier one. City-centre and London branches run a little higher, and franchise sites — airports, motorway services, some stations — higher still. Greggs hasn’t published tier prices for this doughnut yet, so here’s the expected pattern, matching exactly what the chain charges for other £1.50 treats such as the Sweet Mince Pie:
| Store type | Expected price | Status |
|---|---|---|
| Standard high-street | £1.50 | Confirmed (“from”) |
| City / London | ~£1.75 | Expected, based on tier pattern |
| Franchise (airport / services) | ~£2.10 | Expected, based on tier pattern |
Two things worth noting. At £1.50 it sits level with the Triple Chocolate as the priciest single doughnut Greggs sells, and 35p above a Jam Doughnut — our full doughnut price guide has the whole counter if you want to compare. And festive lines usually hold their price until early January, then vanish while stocks last, so there’s no advantage in waiting.
Calories and allergens: the honest estimate
Straight with you: Greggs hasn’t published nutrition data for the Millionaire’s Doughnut yet at the time of writing, so any calorie figure you see anywhere — including ours — is an estimate. Ours is a careful one. The closest comparables on the current counter are the Triple Chocolate at 325 kcal, the Pink Jammie at 309 kcal and the Caramel Custard at 276 kcal. A caramel-filled, double-coated, biscuit-topped ball isn’t landing below those, so we’re calling it roughly 330 kcal until Greggs’ nutrition page says otherwise.
Allergens next. Milk and wheat gluten are certainties here — caramel filling, milk chocolate pieces, wheat dough — and soya is highly likely in the chocolate coatings. If you manage an allergy, don’t guess from a blog (including this one): check the allergen guide in store, or read the Food Standards Agency’s allergy guidance first.
Syns and WW Points: the diet maths
Slimming World doesn’t publish official Syns for Greggs, and never has. Every list online, including our Slimming World Syns guide, is calculated from Greggs’ own calorie figures using the public rule of roughly 20 kcal per Syn. On our 330 kcal estimate, the Millionaire’s Doughnut comes out at about 16.5 Syns — level with a Yum Yum, a touch under a Sausage Roll’s 17.5, and most of a typical day’s allowance gone in one ball.
WW is the same story in reverse: no published Points value yet. Weight Watchers’ own Greggs guide lists a Jam Doughnut at 10 Points for 236 kcal, and its formula charges extra for sugar and saturated fat, both of which this doughnut has in spades. Expect the mid-teens. Our WW Points guide explains the formula properly, but the quickest honest answer is to log the calorie figure in the WW app until the doughnut shows up in its scanner.
Is it worth £1.50?
Yes, with one caveat. For £1.50 you’re getting the most dressed-up doughnut Greggs has ever put on a festive counter — the White Chocolate Gingerbread Cookie costs £1.70 and will be gone in fewer bites. The caramel filling is generous, the shortcake pieces add a proper crunch, and it’s genuinely sharing-sized if 330 kcal is your whole day’s headroom. The caveat is location: buy it on the high street. At the expected franchise uplift, an airport Millionaire’s is a £2.10 doughnut, and no caramel filling is that good. See our Christmas menu 2026 guide for the rest of the festive line-up before you queue.
Frequently asked questions
When can I buy the Greggs Millionaire’s Doughnut?
From Thursday 22 October 2026, in Greggs shops nationwide. It’s part of the second wave of the Christmas 2026 menu, after the first festive drop on 1 October, and it typically runs until early January while stocks last. You can order it through Click + Collect on the Greggs app, or get it delivered via Just Eat and Uber Eats in most areas.
Is the Millionaire’s Doughnut vegan or vegetarian?
Vegetarian, yes. Vegan, no — the caramel filling, the milk chocolate-coated biscuit pieces and the white chocolate flavour coating all bring milk into it, and wheat gluten is everywhere in the dough. If you want a vegan-friendly doughnut at Greggs, the Glazed Ring is the one the chain flags as suitable. Always check the in-store allergen guide before ordering, as festive recipes can change.
How many Syns and WW Points is the Millionaire’s Doughnut?
Roughly 16.5 Syns, using the public guide of about 20 kcal per Syn applied to our 330 kcal estimate — Slimming World doesn’t publish official Greggs Syns, so every list you’ll see is calculated that way. WW hasn’t published a Points value yet; its Greggs guide lists a Jam Doughnut at 10 Points for 236 kcal, so expect the mid-teens. Plug the calorie figure into the WW app for your exact number.
