Greggs Easter 2027 Menu

What landed for Easter 2026 — our forecasting base

You can’t predict a menu without looking at what Greggs actually did last time. The 2026 Easter range landed on 19 March and leaned on two returning sweet treats: the Easter Bun — vanilla-flavour sponge under fondant, sprinkles and a little sugar-paste bunny or chick — and the Easter Jammy Biscuit, a crumbly number filled with apple and raspberry jam and topped with fondant. Spring drinks did the “new addition” heavy lifting, with Cherry Lemonade and the Cherry & Mango Cooler leading the push.

The year before, 2024 followed the same recipe but swapped the newness around: an Easter chocolate cake bar and a crunchy chocolate bunny biscuit joined the returning buns. 2023’s novelty was two cinnamon-flavoured coffees. Spot the pattern? The sweet treats return; the novelty rotates between a new bake, a new biscuit and a new drink. That’s the entire forecasting model, right there.

Decorated-egg physics aside, the basket shape of the Greggs Easter range never changes.

Predicted launch date: Thursday 18 March 2027

Greggs is creatures of habit here. The 2024 Easter menu launched on Thursday 14 March, with Easter Sunday falling on 31 March. The 2026 menu launched on Thursday 19 March, with Easter Sunday on 5 April. Both times: a Thursday, roughly two to two-and-a-half weeks out. Easter 2027 falls on Sunday 28 March, so counting back the same gap puts the launch at Thursday 18 March 2027 — or Thursday 11 March at the outer edge. If you’re planning an office treat run, put 18 March in the diary and check the app that morning.

The likely returns (bankers, barring a shock)

• Easter Bun — in every recent Easter range, single and 4-pack. 203 kcal, around £1.25 in 2026.
• Easter Jammy Biscuit — back-to-back appearances, apple-raspberry jam under fondant; roughly 284 kcal.
• “Happy Easter” gift cards — quietly returned every year for the office-and-nan market.
• A spring drink pairing — cherry carried 2026; expect a new fruit flavour for 2027 rather than a cherry repeat.

New addition candidates for the novelty slot

Hot cross buns: the saga continues

Quick history for the uninitiated: Greggs launched vegan hot cross buns for Easter 2020 at four for £1, and they were a genuine hit. In 2022 they were axed — “taking a well-deserved rest,” as the spokesperson put it — and they’ve stayed rested through 2023, 2024, 2025 and 2026, despite annual fan campaigns and at least one rival supermarket offering free buns to poach disgruntled Greggs customers.

My read for 2027: the absence is now five years deep, which cuts both ways. It’s become a reliable annual news cycle for Greggs to not bring them back — but nostalgia cycles in food run about five to seven years, and a returning vegan HCB 4-pack at around £1.35–£1.50 would be a guaranteed headline. I’d put the odds at maybe one-in-three. Worth hoping, not worth planning around.

Predicted 2027 prices across all three tiers

Greggs runs a three-tier price system — Standard high street, City & London, and franchised Airport & Motorway — which we break down in full in our London vs standard vs airport price comparison. Applying the current tier premiums — Greggs’ city and London branches run 11–20% above standard and airport/motorway franchises 30–42% above, per our full breakdown, with sweet bakery treats like the Belgian Bun sitting close to the middle of that band at +14% and +39% — to 2026’s Easter prices plus a typical 5–10p annual uplift, here’s my predicted 2027 ladder. Treat every figure as a forecast, not a promise:

For context on how seasonal pricing behaves, the Festive Bake has held at around £2.15 for two straight years — Greggs deliberately keeps seasonal treats cheap, because the headline price is the marketing.

The calorie & Syn ladder (so Easter doesn’t ambush your plan)

Using the same method as our Slimming World Syns guide — Greggs’ own calorie data converted at roughly 20 kcal per Syn, since Slimming World doesn’t officially publish Greggs values — here’s how the Easter crew lines up against the regulars:

The honest takeaway: Easter’s sweet treats are lighter than the savoury bakes people feel guilty about. An Easter Bun at ~10 Syns is a cheaper outing than a sausage roll. And if you’re balancing treats through the spring, the NHS Eatwell Guide makes the same point we do — it’s the week’s pattern, not one bun.

Deal-stacking: Easter treats for about a quid

Seasonal launches are exactly when the loyalty apps earn their keep. The O2 Priority weekly £1 treat explicitly covers “seasonal or rotational bakes” — so an Easter Bun or Jammy Biscuit for £1 instead of £1.30+ is squarely in scope, every single week. Stack that with AppStamp rewards, and if your local branch lists bags, a £2.89 Too Good To Go Surprise Bag the day after launch is the cheapest way to try the whole range at once. Just remember the O2 code expires 25 minutes after you tap “Use Now” — activate it at the door, not on the sofa.

One warning: don’t buy your Easter treats at the services

If you’re making an Easter weekend road trip, the airport and motorway franchise tier charges up to 40%+ over standard prices — our deep dive on airport pricing puts a sausage roll at £1.85 there against £1.30 on the high street. An Easter 4-pack at motorway prices is genuinely £1.50+ more than the same box round the corner. Buy before you travel; the buns survive the journey better than you’d think.